{"title":"Under £50","description":null,"products":[{"product_id":"dress-up-set-superhero","title":"Dress Up Set - Superhero","description":"\u003cp\u003eLet your little superhero save the world in this fabulous 3 piece dress up set. Featuring a lightening bolt wand, velvet mask and cotton percale cape.\u003c\/p\u003e\n\u003cp\u003eMade from organic cotton and recycled polyester, your little one will be the cutest eco-superhero in town!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDesigned by Avery Row, based in Bath.\u003c\/p\u003e","brand":"Avery Row","offers":[{"title":"Default Title","offer_id":56629995864441,"sku":"DUSSUP","price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1431\/5385\/files\/Superhero_3piece_set.jpg?v=1776284783"},{"product_id":"dress-up-set-flower-fairy","title":"Dress Up Set - Flower Fairy","description":"\u003cp\u003eAdd some flower fairy magic to your little one's day with this beautiful dress up set.\u003c\/p\u003e\n\u003cp\u003eThe adjustable velvet flower headdress and star wand feature pretty appliqued felt flowers.\u003c\/p\u003e\n\u003cp\u003eThe canvas wings have a sparkly gold thread embroidery, and velvet adjustable arm straps for comfort.\u003c\/p\u003e\n\u003cp\u003eMade from organic cotton and recycled polyester, your little one will be the cutest eco-fairy in town!\u003c\/p\u003e\n\u003cp\u003eA perfect gift for the most magical, little one who loves pretend play and casting spells!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDesigned by Avery Row, based in Bath, UK.\u003c\/p\u003e","brand":"Avery Row","offers":[{"title":"Default Title","offer_id":56629995897209,"sku":"DUSFLO","price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1431\/5385\/files\/Fairy_set.jpg?v=1776284179"},{"product_id":"lilac-linen-heirloom-party-crown","title":"Lilac Linen Heirloom Party Crown","description":"\u003cp\u003eMagical and enchantingly pretty, the Lilac Linen Crown is perfect for birthdays, celebrations and dressing up for the best imaginary play. \u003c\/p\u003e\n\u003cp\u003eHandmade from lilac linen with hand-stitched stars. Lined in the softest organic cotton for a lovely feel on the head. \u003c\/p\u003e\n\u003cp\u003eAdjustable cotton ties at the back with a hidden release system for safety.  \u003c\/p\u003e\n\u003cp\u003eSuitable for 2+. Comes boxed.\u003c\/p\u003e\n\u003cdiv class=\"umbrella-points-wrapper expanded\"\u003e\n\u003cdiv class=\"show-more\"\u003e\n\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eThe best bits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBeautifully handmade!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eOrganic cotton linen\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eCreated to last for generations to come!\u003c\/li\u003e\n\u003cli\u003eUnisex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThoughtfully designed and stitched by Runaround Retro, based in Chilcompton, UK.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Runaround Retro","offers":[{"title":"Purple","offer_id":56717166707065,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1431\/5385\/files\/heirloomcrownlilacstar.webp?v=1771853367"},{"product_id":"gingham-heart-bag","title":"Gingham Heart Bag","description":"\u003cp\u003eIntroducing the perfect bag for small treasures, collected trinkets, and all the little items children love to carry around. \u003c\/p\u003e\n\u003cp\u003eThis bag is handmade from bright red check organic Indian cotton and lined with soft calico. It features comfortable, natural flax linen handles that are just right for small hands.\u003c\/p\u003e\n\u003cp\u003eOn the front, you will find the sweetest heart sewn on with contrast stitching.\u003c\/p\u003e\n\u003cdiv class=\"umbrella-points-wrapper expanded\"\u003e\n\u003cdiv class=\"show-more\"\u003e\n\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eThe best bits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBeautifully handmade!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eSoft, Vintage Floral fabric \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eCreated to last for generations to come!\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThoughtfully designed and stitched by Runaround Retro, based in Chilcompton, UK.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Runaround Retro","offers":[{"title":"Default Title","offer_id":56719983968633,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1431\/5385\/files\/03BC22A3-B742-4FE3-ACDC-8401F01C5B7A.webp?v=1780224125"},{"product_id":"teddy-soft-toy-midnight","title":"Teddy Soft Toy - Midnight","description":"\u003cp\u003eThis one of a kind soft knitted teddy, dressed in classic Midnight design is the perfect companion for your little one. \u003c\/p\u003e\n\u003cp\u003eThe best bits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHand knitted in 100% baby alpaca wool\u003c\/li\u003e\n\u003cli\u003eHypoallergenic and antibacterial material\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-teams=\"true\"\u003eStuffed with recycled polymer fibres\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eEco-friendly and non-toxic dyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSize: approximately 24 cm (10″)\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eCarefully knitted and embroidered by hand, it will make a beautiful gift for a little one, to keep for life.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCE-Certified.  Suitable from birth.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThoughtfully designed by Organic Zoo, based in Brighton, UK.\u003c\/p\u003e","brand":"Organic Zoo","offers":[{"title":"Default Title","offer_id":56780582388089,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1431\/5385\/files\/teddy-midnight-soft-knitted-toy-2.webp?v=1772574809"},{"product_id":"as-small-as-you-are-forager-bag","title":"As Small As You Are - Forager Bag","description":"\u003cp\u003eAs Small As You Are's linen bags are embroidered with the sweetest brown bunnies and strawberry plants. Designed to keep all those little treasures safe. \u003c\/p\u003e\n\u003cp\u003eDuck egg blue linen outer, patterned organic cotton inner, grosgrain ribbon strap and a wooden button to close. Machine washable at 30 degrees.\u003c\/p\u003e\n\u003cp\u003eA perfect gift for a little one who loves collecting and carrying their bits and bobs.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eHandmade by Laura Grime who hand-makes the clothes for her brand, As Small As You Are, in Glasgow. \u003c\/span\u003e\u003c\/p\u003e","brand":"As Small As You Are","offers":[{"title":"Default Title","offer_id":57247653069177,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1431\/5385\/files\/Screenshot2026-05-31114430.jpg?v=1780224285"},{"product_id":"dress-up-set-mermaid","title":"Avery Row - Mermaid Dress Up Set","description":"\u003cp\u003eTransform your little one in to a magical, mythical sea-creature with this stunning Mermaid dress up set. \u003c\/p\u003e\n\u003cp\u003eThis elegant 3 piece set contains \u003cspan style=\"font-size: 0.875rem;\"\u003ea sea-blue velvet crown, pretty shell wand with a pop out pearl, and beautiful wrap around tail \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ede from organic cotton canvas and velvet and embellished with sparkly embroidered details, your little one will be the cutest eco-mermaid in town!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWith velcro adjustable straps on the crown and tail, this versatile set is designed with love and made for passing down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA perfect gift for the most magical, little one who loves pretend play and casting watery spells!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThoughtfully designed by Avery Row, based in Bath.\u003c\/p\u003e","brand":"Avery Row","offers":[{"title":"Default Title","offer_id":57247682593145,"sku":"DUSMER","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1431\/5385\/files\/8ff375de224cd5b33ba5587125f13e76bcdca04ecf0ccd56cf5f351b86cedd5b.jpg?v=1778511624"},{"product_id":"dylan-dragon-dressing-up","title":"Dylan Dragon Dressing Up Set","description":"\u003cp\u003eMagical and enchantingly pretty, the Dylan Dragon Dressing up Wings and Mask are perfect for \u003cspan style=\"font-size: 0.875rem;\"\u003edressing up for the best imaginary play and to complete any outfit especially \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ebirthdays and celebrations. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFiery Dylan Dragon! Fabulous hand felted head dress with matching tie-on scaly wings and pointy tail. These eye catching dress up sets are perfect for some imaginative play. Exquisite needle felted detail brings each dressing up set to life while vintage saddle stitched ribbons tie securely around the back and across the chest.\u003c\/p\u003e\n\u003cp\u003eAdjustable cotton ties at the front.\u003c\/p\u003e\n\u003cp\u003eSuitable for 2+. \u003c\/p\u003e\n\u003cdiv class=\"umbrella-points-wrapper expanded\"\u003e\n\u003cdiv class=\"show-more\"\u003e\n\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eThe best bits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBeautifully handmade with organic wool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eOne size fits all\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eCreated to last for generations to come!\u003c\/li\u003e\n\u003cli\u003eUnisex\u003c\/li\u003e\n\u003cli\u003eDesigned in the UK, carefully handmade in Nepal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eBeautifully presented in a pretty organic, cotton drawstring sack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed and stitched by Sew Heart Felt, based in Oxfordshire, UK.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Sew Heart Felt","offers":[{"title":"Default Title","offer_id":57338563690873,"sku":"DYLANDRAGONDRESSUP","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1431\/5385\/files\/52750128c77da7b5a30bb8fcd75363bc39ac24fdbd4fc2a21ab012f69dbed84b.jpg?v=1779914293"},{"product_id":"beatrix-butterfly-dressing-up-set","title":"Beatrix Butterfly Dressing Up Set","description":"\u003cp\u003eMagical and enchantingly pretty, the Beatrix Butterfly Dressing up Wings are perfect for \u003cspan style=\"font-size: 0.875rem;\"\u003edressing up for the best imaginary play and to complete any outfit especially \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ebirthdays and celebrations. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGorgeous powder pink wings with striking monochrome detail.  Beatrix is definitely a butterfly not a moth! Exquisite needle felted detail brings each dressing up set to life while vintage saddle stitched ribbons tie securely around the back and across the chest. \u003c\/p\u003e\n\u003cp\u003eAdjustable cotton ties at the front.\u003c\/p\u003e\n\u003cp\u003eSuitable for 2+. \u003c\/p\u003e\n\u003cdiv class=\"umbrella-points-wrapper expanded\"\u003e\n\u003cdiv class=\"show-more\"\u003e\n\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eThe best bits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBeautifully handmade with organic wool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eOne size fits all\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eCreated to last for generations to come!\u003c\/li\u003e\n\u003cli\u003eUnisex\u003c\/li\u003e\n\u003cli\u003eDesigned in the UK, carefully handmade in Nepal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eBeautifully presented in a pretty organic, cotton drawstring sack.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThoughtfully designed and stitched by Sew Heart Felt, based in Oxfordshire, UK.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sew Heart Felt","offers":[{"title":"Default Title","offer_id":57338564772217,"sku":"BEATRIXBUTTERFLYDRESSUP","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1431\/5385\/files\/1a43d510b6f2abeb2a056b8f530056265392d064562be749271db9ee72eb14b8.jpg?v=1779914295"},{"product_id":"claude-co-lori-clowning-around-knitted-sweater","title":"Claude \u0026 Co. - Lori Clowning Around Knitted Sweater","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eAn organic, cotton-knit jumper, this is Claude \u0026amp; Co's Lori Clowning Around Sweater.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv id=\"shopify-section-template--27326884544893__product-form\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"wrapper-spacing--h wrapper-spacing--v--template product-section shown-on-scroll animated fadeIn\"\u003e\n\u003cdiv class=\"product-single-wrapper width--content\"\u003e\n\u003cdiv class=\"product-single product-sticky-wrapper variant-swatches-enabled\"\u003e\n\u003cdiv class=\"product-details-wrapper block-radius\"\u003e\n\u003cdiv class=\"product-details--form-wrapper product-details--form-wrapper---in-stock\"\u003e\n\u003cdiv class=\"form-vertical product--add-to-cart-form\"\u003e\n\u003cdiv class=\"product-description product-form-block product-description--collapsible collapsible no_margin_bottom\"\u003e\n\u003cdiv class=\"collapsible-tab collapsible-tab--product js open\"\u003e\n\u003cdiv class=\"collapsible-content\"\u003e\n\u003cdiv class=\"content rte\"\u003e\n\u003cdiv class=\"text-link-animated richtext-block\"\u003e\n\u003cp\u003e\u003cspan\u003eKnitted from 100% organic cotton in plum and ecru twisted yarn, bringing together one of our favourite colour combinations with our Clowning Around chest print. \u003c\/span\u003e\u003cspan class=\"text-with-icon--icon inline-icon--wrapper\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe best bits:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e• Oversized \u0026amp; slouchy silhouette\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e• 100% Organic Cotton\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e• GOTS Certified\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThoughtfully designed and made by Claude \u0026amp; Co, based in \u003cspan\u003eLeicestershire.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Claude \u0026 Co","offers":[{"title":"1-2 years","offer_id":64624668770681,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 years","offer_id":64624668803449,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"3-4 years","offer_id":64624668836217,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":false},{"title":"4-5 years","offer_id":64624668868985,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1431\/5385\/files\/Claude-FLATLAY-AUG2625135.webp?v=1789661731"}],"url":"https:\/\/www.therivermouse.com\/collections\/under-50.oembed","provider":"The River Mouse","version":"1.0","type":"link"}